ClickFunnels is a comprehensive marketing tool that is beginning to make its way in the United States and that, although it is not yet well known in Spain, could begin to spread in the coming years.
Captained by expert marketer Russell Brunson , Clickfunnels has quickly become one of the reference tools in digital marketing.
Therefore, here we dedicate an extensive article in which we address what it is exactly, what aspects of marketing it covers and a brief comparison with other competitive tools.
What is ClickFunnels and what is it based on:
ClickFunnels is a marketing tool that tries to provide "everything" that a company or professional needs to "market, sell and deliver" their products or services, in the words of the company itself.
But to understand what makes this tool different, you have to pay attention to one of the terms in its name: 'Funnels'.
This term from the marketing world, which means 'funnel' , is its distinctive feature, as one of the great objectives of ClickFunnels is to facilitate the creation of really effective marketing funnels.
The funnel or marketing funnel is the metaphor that explains the process of converting a simple lead (a person potentially interested in the products or services of the business) into a customer who actually buys those products or services.
Potential customers enter through the widest side of the funnel, which narrows its neck to its final hole, which only true customers will go through, since no business achieves a 100% conversion of leads.
In ClickFunnels , conversion funnels are grouped into four types, depending on the objective of a certain business: funnel to generate leads, funnel to sell products, funnel to organize webinars or funnel to send emails. Let's see them.
Funnel to generate leads:
The foundation on which many businesses are built, especially on the Internet, is the creation of a good list of contacts who are interested in certain products or services.
There are different ways to reach them.
With ClickFunnels you can use some of them, such as offering material of interest to a potential client: guides, tutorials, etc.
Funnel for the sale of products:
It is probably the ideal funnel, as it has the happiest possible ending: the sale.
But, precisely for this reason, it is one of the most complicated.
ClickFunnels has developed different proposals for this, such as a funnel designed for the sale of a low-priced item that can serve as a hook for other more important purchases.
Funnel for organizing webinars:
These online events, in addition to being an end in themselves, can also be a hook for the sale of certain products, thanks to the presentation with added value and the qualified audience that followed this online event.
And with templates designed by ClickFunnels, these marketing actions are easier to organize.
Funnel to send emails:
If your goal is to attract users to create a newsletter, this software has also designed templates for this, although it can be used to send any other online or physical material.
ClickFunnels, step by step:
Once the service starts, there are a series of steps to follow to start taking advantage of the tool. In summary, there are 8:
- Step 1: choose the type of funnel. At the moment there are three options: Leads, Sales or Events
- Step 2: add the elements that the funnel will have. User identification area, order forms, etc.
- Step 3: customizing the funnel, with colors, fonts, etc.
- Step 4: automating recruitment tasks
- Step 5: add products in the process stage that requires it
- Step 6: add resources in the stages that are useful, to guide or advise the client in certain aspects
- Step 7: publish the funnel on the corresponding website
- Step 8: analyze the statistics of the funnel, which can refer to various aspects such as the number of people that add to a list, the conversion rate of each funnel or the rate of growth of your business sales
ClickFunnels: a comprehensive tool, why?
According to the testimonies collected by the company itself, one of the aspects that its clients like the most is the wide range of solutions it provides to the user, integrating processes and tasks in a single tool that until now were distributed among other service providers.
Not for nothing have we defined ClickFunnels as a 'comprehensive marketing tool' at the beginning of this article.
These are the other great solutions it provides.
Web page editor:
ClickFunnels has its own web page editor, easy to use and with a large number of templates that adapt to businesses in different sectors.
Templates that can be intuitively customized and that are responsive , which is essential today.
Within this editor, one of the most outstanding aspects is its funnel creator: according to certain variables (type of business, objectives, type of client, sector, etc.), this tool can create very different funnels, always customizable by itself user, with analysis of results and much more.
An editor, which according to the company, is intended for users without computer skills.
Shopping cart:
Another highlight of the editor and of ClickFunnels in general is the shopping cart it provides.
It is a shopping chart that is perfectly integrated into the web and facilitates the purchase and payment process, without the need to resort to third-party platforms, which could lead to incompatibilities or other errors.
Email and network automation:
With ClickFunnels you can automate certain tasks of email and social networks.
This is possible thanks to its Follow Up Funnels application, which allows the creation of lists or the sending of personalized messages based on the activity of the leads.
Membership:
Each funnel created with this tool can be associated with an affiliate program to encourage other users to expand your products or services.
Something that until now was delegated to third-party platforms, with the consequent duplication of tasks, the problems derived from incompatibilities… and the cost associated with that service.
But thanks to the Backpack app by ClickFunnels, this expansion strategy has its starting point right here.
Membership:
Another interesting function of ClickFunnels is the creation and management of membership sites in an easy and fast way.
At the time of writing this article, the new update of the membership sites module that will be called Wasabi has not yet been published, which promises to be a real revolution.
Wasabi will provide the architecture and functionality needed to run these types of recurring revenue generating websites.
CRM:
Another function associated with ClickFunnels is customer relationship management, which aims to improve communication with the customer, not only so that the user experience is better, but also to have better information about it and thus proceed to a correct segmentation, a faster response to your requirements, etc.
One desk for everything:
Although there are several applications that ClickFunnels offers, as we have described above, one of the great advantages of this software is that it uses a single desktop for all of this, thus facilitating global and unitary management of all operations.
Weaknesses of ClickFunnels:
As with any online marketing tool, ClickFunnels is not perfect. There are two things that deserve a close look: your language and your prices.
ClickFunnels, English only:
As it is software created in the United States, all its development and implementation has been carried out in English.
Therefore, those who will get the most out of it will be those who master this language.
However, the templates are fully customizable, including the text parts, of course, so even if your 'engine room' is in English, the 'showcase' that is shown to users will be in the language you want to use .
Its price, handicap or adjusted to the service?
ClickFunnels is priced higher than many competitors.
Perhaps for this reason, the website of this company does not show its rates as openly, as other alternative platforms do, such as Infusionsoft or Hubspot,
In fact, the only way to know their prices is to start the process of requesting a free trial for 14 days.
In that case, the only two options to enjoy this software are shown:
- Clickfunnels : it is the standard version that, after the 14-day trial, becomes $ 97 per month. That price includes features such as building conversion funnels or creating membership sites, among other options.
- Clickfunnels Platinum : it is the most advanced version of this software and is priced at $ 297 per month, after the 14-day free trial. It includes all the functionalities developed by the company, such as Follow Up Funnels for creating lists, conducting personalized follow-ups or editing emails, among others, as well as Backpack for developing affiliate programs.
0 Comments