Email Marketing Techniques: 5 ways to improve your Results

 5 techniques to improve your email marketing results

 

A well-planned email marketing strategy is one of the best tools to achieve your business goals. With the five techniques that we reveal to you in this article, your emails will never be forgotten again.

Email marketing campaigns are an excellent tool to attract subscribers, spread promotions, retain customers and improve sales results. Many companies incorporate them into their marketing strategy because conversions can be really high compared to other strategies.

The recurring use of this strategy by many brands has led to our inboxes being full of emails . And how do users react to this avalanche? Discarding everything that is not relevant at first glance.

If the effort you put into creating email marketing campaigns is not paying off, don't miss our five techniques to improve your results. We reveal how to prevent your emails from going directly to the trash .

Take note!

1. Get them to open your email

The first challenge when running an email marketing campaign is to stand out in the user's inbox. Faced with a multitude of daily emails, users scan and detect in tenths of a second what they are not interested in . So how can you break through that initial barrier?

The key element to arouse the curiosity of the recipient is the SUBJECT field. Use all your creativity and imagination to write those few words full of magic . They hold the key to success.

Here are some tips to spark interest:

• Experiment with yourself. What subjects attract you and which ones do you discard? There you have the first clue.
• Write a subject with close, simple and direct language . Do not lie. The content of the message should contain what the subject promises.
• Use words that appeal to emotions and sensations.
• Use figures. People are attracted to them. Some examples: “7 tips for…”, “90% of users have already tried it”, “increase your sales by 25%”, “5,200 satisfied customers”, etc.
• Do not reveal all the information. Arouse the recipient's curiosity with phrases such as: “they couldn't resist”, “I'm sorry to tell you this”, etc.

2. Empathize with the recipients of your emails

To connect with the people you direct your email marketing campaigns to, you must look at your emails from the recipient's point of view . Think about what kind of messages you want to read and which ones you don't.

Avoid writing impersonal messages, with a too commercial style and without segmenting by profiles. What do you think when you get a promotion for new clients from a company you already work with? That feeling of " I am just a number " generates rejection and mistrust.

If you want to improve the results of your email marketing campaigns, keep these guidelines in mind:

• Address the reader in the second person (tell them about you or yourself, if your sector requires it)
• Don't use words like "subscriber" in your message. You are dealing with people.
• Moderate the frequency of shipments. Make yourself desired.
• Do not send only commercial emails. Share relevant information.
• Somehow reward the time your subscribers spend reading you.

3. Take care of the design

Once the recipient has opened the email, a new phase of your marketing strategy comes into operation: getting them to read the content and, above all, to act.

The design of the body of the message must have the same style as the corporate identity of your company : logo, colors and fonts. The main tools for creating and managing email marketing campaigns have templates that are very easy to customize.

These are the main aspects to keep in mind when creating your template :

• Responsive design, adapted to mobile devices
• Clear links to the correct section of your page (blog article, shopping section ...) or to the specific landing page.
• Clean style, with white spaces, legible and well structured text.
• Include some multimedia element that attracts attention (images, videos or animations).
• Call-to-action (CTA) button with clickable text .

4. Write a text that sells

When it comes to the text, you must keep four things in mind: spelling, grammar, syntax and tone of the message.

First of all, remember that capital letters in an email equate to yelling. Do not abuse them. Second, use short sentences and few paragraphs . Apply all your capacity for synthesis and look for the words that define exactly what you want to convey .

Here are some tips for writing attention-grabbing texts :

• Imagine when writing that you are face to face with your client.
• The questions addressed to the receiver are a good way to grab their attention as they establish a dialogue.
• The greeting and farewell should be cordial, without used formulas such as "a cordial greeting."
• Write in a fresh natural tone , that conveys spontaneity.
• Forget hard selling. It shows the advantages that the client will have .
• Summarize in a final sentence (before the CTA) all that they will lose without your product .

5. Plan shipments

In any marketing strategy, a calendar with the actions and objectives that you have set is essential. There is no standard frequency for everyone. You must find the right point between saturation and falling into oblivion.

These tips will help you better plan your shipments email marketing :

• Segment recipients based on content (regular customers, recent subscribers, people who have made their first purchase, subscribers who do not usually interact, according to age, gender or location…).
• OptIn option activates the contact list so you do not block the antispam systems.
• Combine commercial content shipments with other informational ones.
• Organize timely promotions shipments (Mother's Day, Christmas, Valentine's Day ...).
• Test and test, on all platforms and devices that your audience uses, verifying that the links always work correctly.

By following these techniques you will get the opening rate of your emails to multiply . If your subscribers click the link, you've struck a chord. You are on the right track.

How do you organize your email marketing strategy? Tell us what other key things you think are necessary for subscribers to open the emails we send them.