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The
appearance of Covid-19 carried with it a profound period of . inside homes all
through the world. during these long months. in certain nations more than 6,
Social Networks have become, second to none. The window that has permitted individuals
to keep in touch with the rest of the world.
there
are already 3.8 billion people, who are connected through Social Networks. A
figure that grew considerably since the prohibition of going out to the streets
to avoid massive infections of Coronavirus.
However,
not all the people who are on Social Networks. remain in them and more than
half have blocked the ads. This according to We are Social.
As
the confinement progressed, consumers changed their way of interacting and
consuming new content, with the search for items to buy online being the most
copied behavior in recent days. From food, hygiene, cleaning and beauty
products to less essential products such as clothing, footwear, furniture and
even cars, those that are sought through e-commerce. In these same Networks we
have been able to observe how people, according to their need, have used each
platform to stay connected with their loved ones, grandparents making video
calls to talk with their grandchildren, digital birthdays, and the already known
virtual meetings to talk with friends or even to close deals and we will talk
about this below.
Social Networks and the evolution of the digital world
For
their part, companies have not been left behind, many have had to change their
business models to digital platforms. From minimarkets, to large Walmart-style
stores, they have had to either switch to the world of online business or
strengthen their business strategies in the world of digital commerce.
And
it is that, according to comscore in its Insights section related to
Coronavirus and the behavior of people in the digital world, “It finds a
greater use of data at home in the US In the middle of a global pandemic. –
Data consumption at home in June 2020 increased 14 percent compared to June
2019- Smart TVs, with an increase of 28 percent in June 2020, recorded the
largest increase in data consumption year after year”. Which means that the
number of people connected is increasing, consuming content and now products,
through digital platforms.
This
is a reality that, like it or not, is here to stay for a long time. At Mauna
Media we have decided to support and deliver valuable Resources. that
contribute to the moment we live in, both to companies and people who want to
start digital ventures, for this we share the eBook Strategic Management of
Social Networks,
What
we are looking for is that you can get ahead in this adversity, the world of
advertising, communications and Digital Marketing strategy agencies is
expanding and from Mauna we want everyone to do our best.
Facebook: the social network that never lags behind:
E-commerce
for Facebook is nothing new, in fact we could say that it is the Social Network
par excellence in which companies want to advertise and sell their products.
Facebook, Instagram, WhatsApp Business and Messenger are the platforms that
today have the highest number of visits and commerce.
When
the pandemic arrived, Mark Zuckerberg designed his great strategy to promote
e-commerce, “Shops”. A new feature that radically changes how e-commerce is
handled on Facebook today. It also changed the graphical interface of the
network, giving it a more corporate and less personal tone.
The
objective of Shops is that any person, or company, no matter how small, medium
or large it may be, easily set up a virtual store on Facebook or Instagram.
What Zuckerberg did was see an opportunity in the crisis and make the most of
it, you can do it too. On our website we will be constantly sharing tools that
can help you boost your business on different digital platforms, especially on
Social Networks. Stay up to date with our publications since they will be of
much use to you if the digital market starts to be of interest to you.
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